🌱Who we are🌱
Biobased & Circular Experts for packaging, FMCG, coatings and medical disposables.
Our focus is on regenerative materials based on biomass, biowaste, CO2-based and recycled (bio)materials. We refer to these as ‘renewable carbon materials’. These materials can also be recyclable (mechanical, chemical, organical) and/or biodegradable.
🌱What we believe🌱
For a healthy environment and a happy society, we need to develop smart regenerative materials and sustainable business models. Therefore, together with clients, partners, and industries, we develop and introduce circular innovations that fit into the circle of life.
We will continue to find ways to work in harmony with nature, managing natural resources in optimal balance with ecosystems— for us, but also for the generations to come.
🌱What we do🌱
We are available for innovation sessions, either on-site at the Bioplastics Hub or online. To explore sustainable solutions for packaging and FMCG supply chains. Leveraging an extensive personal network, we bring together the right partners to drive impactful change.
Our innovation sessions are powered by the Dutch government (ChemistryNL) and therefore free of cost for Dutch SME and no conflicts of interest.
Team
Founder & CEO
Caroli Buitenhuis is the driving force behind Green Serendipity and a leading expert in biobased and circular solutions for packaging and FMCG. With extensive experience in packaging innovation, she has successfully developed and implemented biobased and circular retail packaging, innovative packaging strategies, and reuse & refill concepts.
As an independent consultant, Caroli advises companies, industries, and governments worldwide, sharing her in-depth knowledge of supply chains and fostering collaboration across sectors. Her ability to connect key stakeholders and facilitate meaningful partnerships is at the core of her work.
Caroli is available for innovation sessions focused on making packaging and FMCG supply chains more sustainable. Leveraging her extensive personal network, she brings together the right partners to drive impactful change.
In addition to her consultancy work, Caroli is a judge for the EU Sustainable Packaging Awards, a lecturer on Bioplastics for Packaging, a former board member of the Packaging Association, a writer of industry articles, and organizer of events on biobased and circular materials for packaging and FMCG.
Based in Amsterdam, the Netherlands, Caroli works from the Bioplastics Hub.
Associated experts
Green Serendipity collaborates with a team of national and international associated experts. For each project, we carefully select the best expertise to ensure the most suitable specialists are involved.